Our Mission
"Fair Winds Homeward"
Advanced Air Mobility is the emerging aviation ecosystem that leverages revolutionary new aircraft and a broad array of innovative technologies to safely, quickly, affordably, and sustainably move people and goods among local destinations to connect communities underserved by existing modes of transportation.
The Advanced Air Mobility Institute, Inc. is an American non-profit corporation dedicated to educating and advocating for the broadest public benefit through the AAM ecosystem globally. Ultimately, the AAM Institute is committed to protecting people, their rights, and the systems we rely on. We seek to accelerate access to these new technologies in an ethical and responsible way.
We have 3 guiding principles to focus our efforts:
- Safety - AAM needs to build a robust safety culture where data drives learning. Moreover, AAM technology should be available immediately to public safety agencies in order to expedite response time and thereby save more lives. Brilliant scientists and aerospace engineers have mastered the physics for practical application but each day that passes without access due to regulatory red tape, we lose people unnecessarily. We are leading the effort to promote Drones as First Responder (DFR) programs as well as eVTOL as Air Medical Service (eAMS) programs through the AAM Public Safety Cooperative. To identify safety trends and allow operators to report on an anonymous non-attribution basis, we are compiling the Global Safety Database (GSD).
- Dignity - The Institute will continually engage with Original Equipment Manufacturers (OEMs) and citizens throughout the world to provide education and honest assessments regarding the state of AAM in their community. Through the Society for Zero Emission & Equitable Mobility, we are committed to ensuring that AAM is both sustainable & affordable in a way that the benefits of this new ecosystem are shared in accordance with the Net Zero CO2 Emission goal and the spirit of the Justice40 Initiative. We are building a Multi-stakeholder Initiative (MSI) to advocate for fair policies & practices through the Public Trust Initiative (PTI).
- Security - With an eye toward the future, the Institute promotes educational, financial, and operational security. We will rally decision makers to invest in youth STEM education and encourage OEMs to implement proactive cybersecurity measures well before the dawn of cryptographically-relevant quantum computers. AAM is designed to more quickly transport people and goods but a failure to allocate resources to Security will jeopardize reliability and eliminate time savings. In fact, we are the catalyst behind necessary amendments to the UN treaties on Aircraft Hijacking. Finally, to better understand the monetary impact of AAM, we are launching the Center for AAM Financial Security & Economic Research (CAFSER).
The Advanced Air Mobility Institute, Inc. is tax exempt under IRC §501(c)(3), operated exclusively for educational and charitable purposes.
Learn More
For applicable regulations, please visit the respective civil aviation authority websites listed on our Contact page.
For ongoing news and updates, please follow us at our social media accounts listed at the bottom of this Mission page.
For basic background information on Advanced Air Mobility as an overall industry, please visit the Wikipedia page.
AAM Institute Senior Brand Executive
Arthur Gilmore
Visionary industrial & brand designer, Arthur Gilmore has always been on the cutting edge of human-centered thinking and design, with more than 40 years of experience managing design programs for leading brands around the world. Before starting Gilmore Group, Arthur held managerial and leadership positions with some of the leading human factors, industrial design and branding agencies such as Henry Dreyfuss, Teague, and Interbrand.
20 years ago, he founded Gilmore Group, synthesizing the key areas of human factors, design, and branding into one organization. A particular focus is human-centered experience design in the aerospace sector. The company developed into one of the most respected multidisciplinary, strategic design consultancies in the world, assisting with the launch of numerous aircraft and creating powerful branding to support the strategies of these global enterprises. Some of Gilmore’s aviation clients have included HondaJet, Gulfstream Aerospace, Textron Aviation, Sikorsky, Agusta, Bell, Embraer, Bombardier and Boeing. Airline clients have included, American Airlines, Swiss Air, Thai Airways, Lufthansa and British Airways.
Besides aviation and airlines, some of our clients have included BMW, Wells Fargo, Bank of America, and Walgreens. The company has gained recognition and won numerous awards for its architecture, motion & graphic design, industrial design and branding. Mr. Gilmore holds a degree in Industrial Design from Carnegie-Mellon and completed the Executive Business Management Programs led by Harvard Business School professors conducted under Omnicom University. In addition, Mr. Gilmore was the United States’ selected participant for Japan’s prestigious JETRO Program. Mr. Gilmore holds over two dozen patents and continues to create visionary, human-centered experiences and journeys for various clients around the world.
